Smallholder Farmer (SHF)

At the heart of MazaoHub lies our most important partner: the Smallholder Farmer — the everyday hero who cultivates one, two, or three acres of land, often with limited tools but unlimited dreams. These are the men and women who feed families, sustain rural economies, and brave the uncertainties of weather and markets with resilience and hope.

But we see more than just a farmer.

We see a business owner, a potential climate champion, a data user, and a community pillar. That’s why we’ve built MazaoHub to work not just for them — but with them, through a powerful combination of Tech and Touch.

TECH: Soil Intelligence, AI Insights, and a Smart Agronomy System

Our technology starts beneath the surface — literally.

 1. Soil Testing with Portable Kits

Using our easy-to-carry Soil Testing Kits, agronomists and farmers collect real-time soil samples directly from the field. Results are analyzed instantly on-site using digital tools.

Then what happens?

Precision Recommendations follow immediately —

• Best fertilizer types and organic amendments

• Soil correction plans to restore and sustain long-term fertility

• Suggestions to cut synthetic inputs and boost natural regeneration

This isn’t just testing soil.
It’s healing land. It’s activating potential.

 2. Data-Driven Agronomy Services – Delivered through Software

MazaoHub isn’t just an app. It’s a smart agronomic companion. Every farmer registered in our system enters a personalized support journey. Here’s how:

This is where it all begins — the farmers on the ground.

 Our system provides 6 core services for SHFs & Emerging Farmers:

1. Farm Planning
   Once a farm is mapped and registered, the software generates a customized farming plan based on location, crop, soil health, and season.
   → From planting to harvest — everything is planned, including expected costs and potential profit.

2. Personalized Knowledge Hub
   No more guesswork. Farmers receive tailored agronomic guidance based on:

   • Crop type

   • Location-specific weather

   • Soil type

   • Pest and disease alerts

   • Local best practices

3. Input & Equipment Orders via FECs & Partners
   Through our digital system and physical Farmer Excellence Centers (FECs), farmers can place orders for:

   • Certified seeds

   • Fertilizers

   • Biological treatments

   • Tractors, planters, and more

   All with real-time tracking.

4. Manage & Track Daily Activities
   Every activity on the farm — from weeding to spraying — is recorded digitally, with visual reminders and GPS tracking.
   → This builds a clean history for the farm, which becomes valuable data for future planning and financing.

5. Personalized Analysis & Agronomic Insights
   The system reviews progress and gives timely feedback:

   • “Did your spraying schedule align with rainfall?”

   • “Your maize is 2 weeks late — here’s what to do next.”

   • “Your field shows symptoms of nitrogen deficiency.”

6. Farmers Forum
   A dedicated community space for farmers to ask questions, share results, and learn from one another — digitally.

TOUCH: Human Support at the Village Level

But even the smartest software doesn’t replace people. That’s where our Touch model comes in.

Farmer Excellent Centers (FECs)

These are local agribusiness hubs we build in partnership with agro-dealers, co-ops, or trained youth.
They serve as our rural command centers — places where farmers walk in and walk out with real help.

We support FECs with:

• Training

• Tools

• Soil kits

• Tablets with MazaoHub Software

• Linkage to national and global buyers

They are our in-person extension arm — a franchise model that empowers local entrepreneurs and agribusinesses to serve their own communities.

Empowered Extension Officers – Public or Private

We go further.

We also partner with private and government extension officers, giving them our software, soil tools, and data dashboards.
This transforms the ordinary officer into a super-agent of precision agronomy, capable of:

✅ Recommending precise solutions
✅ Supporting hundreds of farmers at once
✅ Monitoring crop progress
✅ Collecting data used for credit scoring
✅ Providing in-person care — powered by tech and AI

 FINANCE & MARKETS: Where Data Works for the Farmer

All this field-level data — soil, inputs, activities, harvests — is safely stored and structured.

We use it to help farmers access financing:

• Partner banks review farmer records from our system

• Credit scoring becomes easier

• Loans go to the right hands

And then comes… CropSupply.com

Our final promise? Connecting every farmer to market.

With CropSupply.com, we aggregate and map harvest data before the crop is even planted.

➡️ This means:

• Buyers can pre-order directly from the farmer

• Farmers can see price trends by region

• Contract farming becomes transparent

• Post-harvest sales are organized and predictable

It’s a live platform. Integrated with every agronomic detail.
A farmer in rural Singida can negotiate with a buyer in Dar, Nairobi, or Dubai — with confidence.

Some testimonials : 

• "I used to struggle to get good yields from my maize crop. But after using MazaoHub, I was able to improve my yields by 20%. I'm so grateful for this platform!" - John, a farmer in Shinyanga
• "I used to spend a lot of money on fertilizer, but MazaoHub helped me to reduce my fertilizer costs by 15%. I'm now able to make more profit from my farming business." - Mary, a farmer in Mbeya
• "MazaoHub has made my farming business so much easier. I can now track my expenses, monitor my crop progress, and get personalized advice from experts. I'm so glad I found this platform!"
• "MazaoHub has helped me to increase my yields by 30%. I'm now able to make a good living from my farming business. Thank you, MazaoHub!"
• "MazaoHub has made me a more informed farmer. I now know what to do to improve my crop yields and reduce my costs. I'm so glad I'm using this platform.